Gagan Ghotra
Marketing and agency operator participating as an interviewer and conversational peer on the episode, asking tactical questions about agency operations, hiring, and delivery; referenced in episode metadata as a co-interviewer.
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Mar 4, 2026 • 1h 49min
How TikTok Lives Built a $15–18M SEO/PPC Agency (Founder Works 8 Hours/Week)
Jake Tlapek, founder who scaled a founder-led SEO/PPC agency into multi‑million revenue using TikTok Lives, and Gagan Ghotra, marketing and agency operator driving tactical questions. They discuss TikTok Lives as an inbound engine. They cover converting attention to retainers. They explain productized services, hiring senior specialists, trust transfer from founder to delivery, pricing lifts, and protecting margins.
