Fred Sala

Fred Sala, Assistant Professor at UW–Madison and Chief Scientist at Snorkel AI, works on data-centric AI and weak supervision. He discusses why personalization is the next frontier for LLMs. Short takes cover security risks from personal agents, why prompting fails at scale, activation-steering like REFT as an efficient personalization path, self-distillation for continual learning, and why high-quality data still beats fancy architecture.