Frank Adams

Frank Adams, Senior VP at Atlantic Packaging Products, brings a wealth of experience in packaging and sales. He shares insights on avoiding the commodity trap by leveraging engineering knowledge and building customer relationships. Frank emphasizes the importance of emotional intelligence and listening in sales, likening the role of a salesperson to that of a counselor. He discusses the evolving packaging landscape, the significance of customer priorities like sustainability, and how to identify true decision-makers in complex sales processes.