Franco Anzini

Seasoned revenue operations leader with extensive experience across company stages and go-to-market motions, focused on aligning data, field context, and operations to scale revenue engines.

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Mar 23, 2026 • 32min

#112 How Field Exposure Turns RevOps Strategic – with Franco Anzini, SVP of GTM Strategy & Operations at Provus

Franco Anzini, seasoned revenue operations leader who aligns data with field context to scale GTM engines. He explains why RevOps should get out of dashboards and into sales calls, QBRs, and conferences. Short tactics for shadowing reps and using conversation intelligence as a complement. Discussion on when to roll up your sleeves, how field context prevents misleading metrics, and why this path leads toward COO/CRO roles.

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