Francesco Hayes
Co-founder and CTO of Luxxera, a medical tourism marketplace focused on vetting cosmetic-procedure clinics and providing concierge patient experiences across destinations like Greece.
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Mar 16, 2026 • 53min
Medical tourism is a $100B industry
Francesco Hayes, co-founder and CTO of Luxxera, builds a vetted medical tourism marketplace and concierge service. He talks about the messy, fragmented market for cosmetic procedures and why Greece (and Turkey) are major destinations. He explains clinic vetting, starting with hair transplants, expanding to IVF, tech choices, growth via TikTok and livestreams, and hands‑on secret shopping to ensure quality.
