Fran Horowitz, the CEO of Abercrombie & Fitch, dives into the company's exciting plans for the Back-to-School season amidst a changing retail landscape. She discusses leveraging AI and data analytics to enhance digital strategies and understand consumer behavior. Fran highlights key partnerships, including one with the NFL, which are crucial for driving growth and expanding in the APEC region. She emphasizes customer focus, innovative inventory management, and the integration of technology to navigate market demand effectively.
