Filippo Gramigna
Co-CEO of OneTag, a globally scaled programmatic company; discussed OneTag's evolution from a DSP to a curated exchange, its infrastructure strategy, recent acquisition of Aryel, and pragmatic approach to AI and value-driven advertising.
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Mar 25, 2026 • 36min
Building a Value Exchange for the Open Internet
Filippo Gramigna, Co-CEO of OneTag and programmatic veteran, outlines OneTag's journey from DSP to curated exchange. He discusses rebuilding infrastructure for profitability, the Aryel acquisition for immersive creative, and a pragmatic approach to AI. The conversation highlights blending curation, creative, and real-time optimization to create a value exchange focused on clear outcomes.
