
Felix The
SVP of Product and Engineering – Advertising at Unity, focused on machine learning, runtime data, and AI-powered growth products for game developers and advertisers.
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Mar 24, 2026 • 44min
Season 7, Episode 11: Understanding Unity's Vector (with Felix The)
Felix The, SVP of Product and Engineering at Unity who leads ads, ML and runtime data efforts, explains Vector as Unity's ML-powered growth platform. He discusses integrating engine runtime signals for better predictions. They cover unified large models, generative creative exploration, personalized micro-cohort creatives, and using playables to de-risk soft launches.


