Farrah Linden

Farrah Linden, Media Director at Wella Company, and Josh Cierski, Associate Director of Media at Reckitt, dive into the future of retail and national media. They discuss navigating budget allocation in a blurred media landscape and the evolving metrics like ROAS and CLV that are crucial for measurement. The duo shares insights on collaborating between sales and creative strategies to engage consumers effectively and examine the balance between retail marketing and personal stories of courage. Their conversation is a treasure trove of strategies for modern marketing challenges.