Farhad Chikhliwala
Chief Client Officer and resident CMO at How To SaaS who advises boards, CEOs and investors on marketing strategy, budgets, team structure and performance to unlock growth and efficiency.
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Aug 21, 2025 • 54min
Ep. 86: How To SaaS Team | Turning Marketing into a Growth Engine for PE-Backed Companies
Tatiana Morand, SEO and content strategist; Taylor Moore, product-marketing and messaging lead; and Farhad Chikhliwala, marketing strategist for boards and investors. They tackle misaligned spend and poor tracking. They discuss prioritizing product marketing, order of content for buyers, upsell/cross-sell as high-leverage growth, team structure aligned to GTM, and balancing AI with marketing fundamentals.
