Evan Patterson

Marketing consultant and community-focused B2B SaaS marketer who started in online gaming communities; advisor and founder of Evan Patterson Consulting, specializing in social selling, community marketing, and startup growth.

Best podcasts with Evan Patterson

Ranked by the Snipd community

Aug 22, 2023 • 30min

#84: Activating Authenticity to Engage Stronger Social Sellers

Evan Patterson, a marketing consultant who got his start in online gaming communities, dives into the essence of authentic social selling. He explores how genuine connections can boost B2B SaaS marketing and emphasizes the importance of creating equitable work environments. Evan critiques performative allyship in business, advocating for meaningful actions instead. He also discusses the challenges of social selling and stresses the importance of human creativity in marketing, warning against relying solely on AI tools.

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