Eva St. Clair
Co-founder of Princess Awesome, a small US clothing company known for quirky apparel designs for children and adults. She discusses how tariff uncertainty disrupted production, inventory, and pricing decisions at the business.
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Apr 1, 2026 • 12min
How a small US business navigated Trump’s tariffs
Rebecca Melsky, Princess Awesome co-founder, and Eva St. Clair, the quirky kidswear entrepreneur behind the brand, unpack the chaos Trump’s tariffs brought to a small clothing business. They talk customer messaging, lawsuits, inventory strain and tough pricing calls. Chris Giles, FT economics commentator, explores the ECB’s choices as Europe wrestles with an energy-driven inflation jolt.
