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Eugene Willemsen
CEO of International Beverages at PepsiCo, responsible for global beverage brands and commercial partnerships such as the new F1 collaboration.
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Dec 5, 2025
• 7min
Mercedes-AMG Petronas F1 CEO Toto Wolff & PepsiCo's Eugene Willemsen Talk F1
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Toto Wolff, the CEO of Mercedes-AMG Petronas F1, and Eugene Willemsen, CEO of International Beverages at PepsiCo, dive into the exciting collaboration between F1 and PepsiCo. They explore how F1 is captivating younger audiences and expanding its reach, discussing the appeal of social media in engaging fans. Willemsen shares insights on attracting Gen Z and balancing gender representation through sports. Wolff also highlights the commercial growth of F1 and shares a fan's hopeful prediction for the next race, rooting for George Russell.
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