Ethan Chernofsky

Ethan Chernofsky, CMO at Placer.ai and location-analytics expert, uses foot-traffic and consumer data to spot retail momentum. He highlights fitness’s sustained rise, grocery’s three-way battle of quality vs value vs differentiation, Starbucks’ potential bounce-back, DTC store pullbacks, and the role of partnerships and suburban shifts in shaping physical retail.

Ethan Chernofsky, CMO at Placer.ai and expert in location analytics, dives into how changing consumer preferences are reshaping retail. He highlights why stores are seeing more foot traffic but less time spent inside. Ethan discusses the success of brands like Sprouts and Barnes & Noble that focus on identity over convenience. He reveals surprising suburban opportunities and predicts a significant shift in holiday shopping patterns for 2025. This insightful conversation is packed with real-world retail data and strategies.

Join Ethan Chernofsky from Placer.ai, an expert in tracking commercial real estate trends, as he dives into the post-pandemic office landscape. He reveals a 30% drop in office traffic compared to pre-pandemic levels and the demographic shifts influencing return-to-office trends. The discussion highlights the emergence of hybrid work models, evolving commuter behaviors, and the unique challenges urban and suburban markets face. Ethan emphasizes the importance of collaborative spaces to enhance productivity and well-being in this new work environment.