
Estelle Palandjian
Co-founder of Cake and former early-stage consumer tech investor who joined Cake after investing in the company, focusing on member-based shopping experiences and brand partnerships.
Best podcasts with Estelle Palandjian
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Mar 23, 2025 • 49min
Investor to Co-Founder: The New Era of Brand Loyalty with CAKE Founder Estelle Palandjian
Estelle Palandjian, co-founder of Cake and former early-stage consumer tech investor, explains why she left VC to build a member-based shopping club. She discusses Cake’s member perks, brand partnerships, invite-only model, event-driven growth, and vision to own the shopper relationship. Short, lively takes on loyalty, acquisition challenges, and scaling through curated experiences.


