
Erwan Gauthier
VP Growth at lemlist focused on growth experiments, paid channels, partnerships, and GTM enablement; speaks throughout the episode about channel testing, attribution, and scaling marketing efforts.
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Apr 29, 2026 • 59min
Scaling in a crowded market w/ lemlist’s CMO & VP Growth
Erwan Gauthier, VP Growth at lemlist who runs growth experiments and paid channels. Domitille de Saint-Exupéry, CMO at lemlist who shapes brand and go-to-market strategy. They dig into channel testing, attribution, influencer pilots, budget breakdowns, distribution as a moat, AEO tactics, and their 2026 bets on influencers, events, and scaling up‑market.


