Erin May
Chief Marketing Officer at User Interviews (now part of UserTesting) who joined early and built the company's marketing from a two-page site to $20M+ ARR, known for audience-first content, ungated resources, and a quarterly 'bangers' operating rhythm.
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Mar 12, 2026 • 51min
Building a Marketing Machine from Scratch (with Erin May, CMO at User Interviews)
Erin May, CMO who scaled User Interviews from a two-page site to $20M+ ARR, explains picking one niche audience and going all in. She reveals why ungated content and SEO-driven guides mattered. She describes quarterly "bangers" tentpoles, channel stacking, podcast ROI, and how AI changes content strategy.
