Erika Ayers-Badon
Media executive and former CEO of Barstool Sports who became CEO of lifestyle brand Food52; known for scaling Barstool into a large cultural media business and authoring career-advice work.
Best podcasts with Erika Ayers-Badon
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Jul 30, 2024 • 31min
How Barstool Sports’ ex-CEO cooks up attention, with Food52’s Erika Ayers Badan
Erika Ayers-Badon, media exec who scaled Barstool and now leads Food52, explains her pivot and why she wanted a different pace. She talks community-driven growth, translating viral, personality-led energy to a food brand, finding new charismatic voices, and using humor and disciplined "no" decisions to protect focus and shape culture.
