Joining the discussion are Martin Lodevikes, President of IWSR, who provides insights on non-alcoholic market trends; Erica Doyle, founder of Drink Dry, who shares retail strategies in Dubai; and John Asagonde, founder of Eden Bar, talking about non-alcoholic social spaces in Ghana. They delve into how Dry January sparks a year-round moderation trend, the rise of non-alcoholic beer, and the impact of major drink firms joining the scene. The conversation also highlights the demand for quality, ready-to-serve options and the education needed for consumers.
