Eric Staphne
Extension and research professor at Mississippi State University who studies fruit crops and discusses U.S. passion fruit production, grower surveys, and industry constraints.
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Mar 26, 2026 • 38min
PREMIUM UNLOCKED: The Passion of the Fruit
Matt Nevins, a creative director who cooks up marketing stunts and influencer plans. Eric Staphne, a fruit crops researcher at Mississippi State who maps growers and production limits. They talk about why passion fruit is scarce in the U.S. and what regulatory, labor, and supply hurdles block it. Then they brainstorm bold marketing, guerrilla tactics, and jingles to make passion fruit trendy.
