Eric Rice
General Manager for Ford Pro's U.S. commercial and government sales division with deep experience in fleet sales, vehicle allocation, and connected-vehicle service initiatives.
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Feb 9, 2026 • 25min
Ford Pro's take on tech shortage, work truck TCO, and journey to zero downtime
Eric Rice, General Manager for Ford Pro U.S. commercial and government sales, explains how modern work trucks are becoming mobile offices and mission-critical tools. He covers total cost of ownership, advanced safety and trailer tech, the technician shortage and training efforts, AI-driven telematics turning data into action, and Ford’s push toward zero downtime with OTA updates and mobile service.
