Eric Bertrand
C-level executive and entrepreneur who serves as CEO of Mod Op with extensive experience in PE/VC investing and operating companies across media, retail, and technology, and who led Mod Op's $10M AI investment discussed in the episode.
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Oct 8, 2025 • 30min
EP146: Inside Mod Op’s $10M AI Investment: The Future Of Marketing Innovation
Eric Bertrand, CEO of Mod Op and seasoned PE/VC operator, describes leading a $10M AI bet to transform marketing. He discusses automating repetitive work, building ModHeat to merge brand and market data, and a people-first approach that upskills teams. They cover acquisitions to avoid commoditization, prioritizing fast-impact agents, and the roadmap toward integrated, personalized marketing systems.
