Erez Levin
Former Googler and media futurist specializing in media and inventory quality, focused on advertising effectiveness, programmatic quality issues, and measurement.
Best podcasts with Erez Levin
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11 snips
Jan 16, 2026 • 52min
Episode 156: Does quality really matter? Erez Levin weighs in
Erez Levin, a former Googler and media futurist, dives deep into the nuances of media quality in advertising. He explains why short-term results can be misleading and emphasizes that not all impressions carry the same weight. Erez discusses the impact of misclassified video formats and how current incentives skew spending towards lower-quality impressions. He encourages a reevaluation of quality through long-term effectiveness and shares insights into how verification and proper experimentation can reshape the media landscape.
Nov 11, 2025 • 28min
Ep. 106 Redefining Quality in Ad Tech: Erez Levin on Marketing Effectiveness and Media Value
Erez Levin, an ad tech advisor and former Google programmatic lead, shares insights drawn from his impressive 13-year journey at Google. He tackles the complexities of defining quality in marketing, emphasizing that it's a spectrum, not binary. Erez argues that marketers must challenge the status quo and demand effectiveness for their spending. He believes the long tail of publishers risks commoditization, while unique, high-quality media will become more valuable. Trust your instincts and advocate for smarter quality controls in advertising.
