Emma Tronson
Deputy Director of Marketing at Aston University who led an AI adoption task force, focusing on structured AI upskilling, governance, and embedding AI into marketing and admissions processes.
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Feb 18, 2026 • 27min
How to Drive AI Adoption - A Step-by-Step Case Study
Emma Tronson, Deputy Director of Marketing at Aston University who led an AI adoption task force. She recounts launching a structured AI task force, securing leadership buy-in and protected lab time. Short, practical takes on six focus areas, aligning AI to real use cases, governance before scale, and the challenges of legacy systems and integration.
