Emma Middleton
BBC Sport journalist and reporter, providing expertise on football ownership, celebrity investments in clubs, and the implications for lower-league teams.
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Mar 26, 2026 • 13min
Why are celebrities like KSI buying football clubs?
Emma Middleton, BBC Sport reporter who covers football ownership, explains why celebrities are snapping up lower-league clubs. She discusses KSI’s Dagenham & Redbridge move and the surge of star investments. Short takes cover global examples, fan reactions, how much power minority investors really hold, and the risks when fame meets football.
