Emily Thompson
Marketing manager at CoSchedule who led the AI Impact 2026 research, specializing in content strategy and marketing management research about AI adoption and its effects on marketing.
Best podcasts with Emily Thompson
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Apr 12, 2026 • 50min
Episode 549 What the AI Impact 2026 Research Reveals with Emily Thompson
Emily Thompson, marketing manager at CoSchedule who led the AI Impact 2026 study, shares findings from a 900‑respondent look at AI in marketing. She highlights surprising optimism about AI despite declining channel ROI. Conversation covers how marketers use AI now, why owned channels are suffering, and where agencies can step in to guide strategy and prompt design.
