Emily Maslovich
Early-career dentist and founder of Bronco Family Dental in Gilbert, Arizona, who shares her de novo startup experience including location selection, hiring, and community-focused marketing strategies.
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Feb 27, 2026 • 25min
2455: Why This New Dentist Chose a De Novo Over an Acquisition
Dr. Emily Maslovich, an early-career dentist and founder of Bronco Family Dental in Gilbert, AZ, shares her de novo startup journey. She discusses location selection and designing a family-friendly clinic. She explains culture-first, grassroots hiring and training non-dental team members. She outlines organic preopening community marketing and building systems before rapid growth.
