Emily Heath
Global Brand Director for Rexona (Sure in the UK) responsible for brand strategy, sports partnerships, social media and community impact programs, with experience leading legacy consumer brands through cultural and digital change.
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Feb 12, 2026 • 52min
The creative strategies defining brand success in 2026
Paul Greenwood, Head of Research & Insights at We Are Social, tracks social intelligence and cultural behaviour. Emily Heath, Global Brand Director for Rexona, leads brand strategy and sports partnerships. They discuss shifting global digital habits and platform fragmentation. They explore listening to micro-communities, balancing data and creative instinct, and using AI as a tool while keeping human judgment central.
