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Emily Guskin
Director of Polling (from The Washington Post) who analyzes public-opinion data and explains poll findings about approval ratings, issue priorities, and electoral sentiment.
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Oct 3, 2024
• 28min
How to make sense of political polls
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Emily Guskin, The Post’s deputy polling director, breaks down the world of political polling as Election Day nears. She explains how polls are conducted and emphasizes the significance of their methodology, including random sampling and question crafting. Emily tackles public skepticism about polling accuracy, especially post-2016, and discusses improvements made by pollsters to better capture voter demographics. With insightful analogies, she clarifies why polls reflect momentary public sentiment rather than future predictions.
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