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Emily Falk

Professor of communication, psychology, and marketing at the University of Pennsylvania. Vice Dean of the Annenberg School of Communication and director of the Communication Neuroscience Lab.

Top 10 podcasts with Emily Falk

Ranked by the Snipd community
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389 snips
Jul 15, 2025 • 26min

216. Wired for Words: A Neuroscientist’s Guide to Influence

Emily Falk, a renowned professor at the University of Pennsylvania, dives into the fascinating intersection of neuroscience and communication. She discusses the 'social relevance system' in our brains, explaining how understanding audience psychology is crucial for impactful messaging. Falk elaborates on the power of storytelling and 'neural synchrony' to foster empathy and shared understanding. With practical strategies, she reveals how to motivate teams and influence decisions by tapping into what resonates with others, transforming the art of persuasion into a science.
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121 snips
Jul 31, 2025 • 1h 8min

WHAT WE VALUE: A Neuroscientist's Guide to Making Better Choices

Emily Falk, a neuroscientist at the University of Pennsylvania, dives into the intricacies of our brain's value calculations. She discusses how understanding these subconscious processes can help bridge the gap between our desired selves and our daily choices. Falk explores the powerful influence social norms have on our behaviors and self-perception, and shares insights on using accountability partners to boost motivation. She emphasizes the importance of mindfulness and values affirmation to align our actions with core beliefs, fostering both personal growth and community empathy.
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72 snips
Apr 17, 2025 • 35min

How to hack your brain to make better decisions

Emily Falk, a neuroscientist and professor at the University of Pennsylvania, dives into how our brains guide decision-making. She explores how different brain regions influence our choices and the balance between short-term versus long-term rewards. Falk discusses the power of self-perception and social influences on our decisions, revealing the role of peer pressure and cultural norms. The conversation includes strategies like temptation bundling to enhance decision-making and align actions with personal values.
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30 snips
Jun 18, 2025 • 1h 3min

What We Value: How Your Brain Really Chooses with Emily Falk

In this engaging discussion, neuroscientist Emily Falk, a professor at the University of Pennsylvania and author of 'What We Value', reveals how our brains dictate our choices. She explains the three systems shaping decisions: value, self-relevance, and social-relevance. With personal anecdotes, Emily illustrates how these systems influence interactions, like why her son valued a handwritten certificate over money. The episode also uncovers how social media impacts our reward perceptions and highlights the power of storytelling in driving behavior change.
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18 snips
May 27, 2025 • 18min

The Neuroscience of Choice and Change

Emily Falk, a Professor at the University of Pennsylvania, explores the intriguing relationship between neuroscience and our everyday choices. She reveals how our brain's social relevance system influences decisions, shaping our interactions and sense of belonging. Falk emphasizes the importance of self-awareness in decision-making and discusses how our identities and social contexts play crucial roles in the choices we make. By understanding these dynamics, she offers insights on how to align choices with personal values for a more fulfilling life.
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16 snips
Feb 9, 2026 • 1h 9min

How to Get Your Brain to Turn Goals Into Habits | Emily Falk

Emily Falk, neuroscientist and author who studies how brains decide about health, relationships, and values, joins to unpack why goals falter. She explores present bias, how environment beats willpower, the role of identity and social influence, and how designing cues and social contexts makes choices stick.
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15 snips
Apr 10, 2025 • 1h 4min

Dr. Emily Falk on How to Rewire Your Brain for Better Choices | EP 596

Dr. Emily Falk, a leading neuroscientist and expert in behavior change, shares profound insights on how our brains make choices. She discusses the intricate 'value calculator' that often favors short-term rewards and highlights the importance of understanding self-transcendent values like compassion and purpose. Falk also explores the psychological impact of feeling insignificant, or 'anti-mattering,' and how fostering connection and empathy towards our future selves can lead to meaningful behavior changes and a more fulfilling life.
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13 snips
Jun 16, 2025 • 42min

1067: Better Decisions through Neuroscience with Emily Falk

Emily Falk, a leading expert in communication and neuroscience from the University of Pennsylvania, shares insights on decision-making and behavior change. She discusses how our brains evaluate choices based on past experiences and emotions, and uncovers a belief that limits our potential. Falk emphasizes the importance of aligning our identity with desired behaviors and offers practical strategies for fostering joy and community in making healthier choices. Tune in to learn how to navigate decisions more purposefully and effectively.
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May 26, 2025 • 1h 23min

The Top Reason You Make Bad Decisions - And How to Stop | Emily Falk

Emily Falk, a neuroscientist and professor at the University of Pennsylvania, dives into the fascinating world of decision-making. She discusses how our brains value information, from seemingly trivial choices to serious social interactions. Falk explains the interplay of emotional and rational factors in shaping our decisions and emphasizes the importance of reducing defensiveness for better communication. The conversation also touches on how music and shared experiences can enhance social relevance and strengthen connections in both personal and professional settings.
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Jan 26, 2026 • 1h 37min

You 2.0: Trusting Your Doubt

We conclude our month-long You 2.0 series with a look at the hidden power of doubt — not as weakness or indecision, but as a tool that helps us make better choices and navigate an uncertain world. Researcher Bobby Parmar explores how doubt can sharpen judgment, and makes a case for why the ability to sit with uncertainty may be one of the most important skills of all. Then, in our latest installment of "Your Questions Answered," Emily Falk answers listeners' questions about defensiveness, and offers insights into how we can strengthen our ability to give and receive feedback. In this episode, you'll learn:*Why uncertainty and doubt feel so uncomfortable to our brains. *Why intuition can lead us astray, and how to know when doubt can help you make better decisions. *How the "pursue," "protect," and "pause and piece together" systems in our brains shape our decision making.*How stress can affect these brain systems and alter how we make decisions. *How our desire to avoid blame makes it more difficult to listen to our doubt. *Why we tend to prefer decisive leaders — and why this tendency doesn't always serve us well. *What researchers have learned about how experts and novices use doubt differently to navigate complex situations. Hidden Brain is coming to Philadelphia and New York City! Join us in March at the latest stops on our live tour. More info and tickets at hiddenbrain.org/tourEpisode illustration by Getty Images for Unsplash+ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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