Emeric Ernoult

Dasha Shakov, Head of Marketing at Proton.ai and a B2B marketing expert, joins Finn Thormeier, founder of Project 33 focusing on executive thought leadership, and Emeric Ernoult, CEO of Agorapulse, to share insights on leveraging LinkedIn for B2B success. They discuss the platform's evolution into a vital social space, debunk myths about audience presence, and emphasize the power of employee-driven content. Learn why thought leader ads outperform traditional posts and how to effectively measure success in a complex landscape.

Emeric Ernoult, CEO and founder of Agorapulse, shares insights on the evolution of social media management. He discusses emerging trends in social networks, including the rising importance of vertical video and LinkedIn. The conversation delves into the challenges entrepreneurs face, balancing bootstrapping with investment needs, and how AI is transforming business dynamics. Emeric also reflects on maintaining work-life balance, highlighting kite surfing as a passion. His journey embodies the spirit of innovation and adaptability in the digital landscape.

Emeric Ernoult, Founder and CEO of Agorapulse, shares his insights on transforming a SaaS company from serving SMBs to targeting mid-market and enterprise clients. He discusses the challenges of tackling churn and the critical importance of aligning product, marketing, and sales. Emeric emphasizes the strategic shifts necessary for success and the sacrifices entrepreneurs need to make. Personal anecdotes provide depth to his journey, highlighting resilience and adaptability in a competitive market.