Ellie Norman
Chief Marketing Officer at Formula E and former Chief Communications Officer at Manchester United, with leadership experience across Honda, Virgin Media, and Formula One focused on challenger-brand marketing, creativity under constraint, and building engaged communities.
Top 3 podcasts with Ellie Norman
Ranked by the Snipd community
9 snips
Mar 1, 2026 • 1h 33min
Ellie Norman with Rory Sutherland and Elfried Samba on finding fans and making them stay
Ellie Norman, CMO at Formula E and former communications lead at Manchester United, is a challenger-brand marketer who thrives on creativity under constraint. She discusses reframing categories, building fame that attracts and retains fans, and using the creator economy to co-create communities. Conversation covers hiring for uncertainty, cultural tipping points, and why brand defensibility beats raw impression counts.
Jul 17, 2025 • 9min
Ep 4: Why marketers are turning to mail to deliver cut-through with Ellie Norman
Ellie Norman, a marketing leader who shaped brands at Formula One and Manchester United, joins the conversation. She recounts using direct mail for emotional, premium experiences and a tactile Cunard mail pack that transports recipients. They explore materials, unfolding journeys, and how reciprocation bias and reduced mail clutter could spark a direct mail renaissance.
Jul 10, 2024 • 50min
From F1 to Manchester United: How marketing drives success in the worlds most elite teams - Ellie Norman
Experienced marketing executive Ellie Norman discusses her roles at Formula 1, Virgin Media, and Manchester United. Topics include brand ownership in Formula 1, partnerships with Netflix, social media's role for clubs, dealing with scrutiny, and strategies for successful sponsor deals.
