Ella Wong
Experienced project manager in user research and stakeholder engagement focused on alt protein and animal advocacy in Asia; leads distribution of research insights and operations for Good Growth.
Best podcasts with Ella Wong
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Mar 18, 2026 • 6min
The Leaky Bucket Trap | Science of Activism
Ella Wong, a project manager in user research and stakeholder engagement for alt protein and animal advocacy in Asia. She explores why trial does not equal repeat purchase in plant-based markets. She contrasts Western value messaging with local health and cost drivers. She outlines ways to retain local talent, share practical knowledge, and unlock regional funders and experiential donor formats.
