Elizabeth Maxson
CMO of Contentful with a background in events and over a decade at Salesforce, known for leading marketing strategy around personalization, content, and AI-driven operations.
Best podcasts with Elizabeth Maxson
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Mar 13, 2026 • 43min
How to Prove The ROI of AI with Elizabeth Maxson Martinet, CMO of Contentful | Ep. 400
Elizabeth Maxson Martinet, CMO of Contentful, brings event roots and a decade-plus at Salesforce to marketing, personalization, and AI-driven ops. She talks about why entry-level marketers need technical chops, the risks of speed without quality, practical personalization hacks, and how to track AI use to prove ROI.
Nov 25, 2025 • 31min
Are machines making marketers more human? - Interview with Elizabeth Maxson of Contentful
Elizabeth Maxson, CMO at Contentful, dives into how AI is reshaping marketing. With a rich background from Salesforce and Tableau, she discusses their research on whether AI makes marketers more human. Topics include the migration from AI experimentation to implementation and the challenge of managing an ever-growing toolkit. Elizabeth emphasizes the importance of emotional resonance in AI-generated content and how personalization can enhance customer experiences without feeling invasive. She also contrasts marketing strategies between Europe and the U.S., urging teams to prioritize human connections.
