Elizabeth Bradley

In this discussion, Elizabeth Bradley, CEO of Forum One, leverages her 15+ years of expertise in digital communications to share insights on engaging Gen Z donors. She highlights the importance of understanding donor behavior through data and emphasizes a multi-channel approach to cater to different generations. Elizabeth discusses the need for authentic storytelling and localized actions to build genuine connections. She also predicts future trends like micro-philanthropy and AI impacts, urging organizations to stay agile and experimental in their outreach strategies.