Edward McDonnell
Entrepreneur and former CEO who acquired Botanical Designs via a traditional search fund, grew it from a single Seattle branch to multiple branches across several states, and exited to a private equity buyer while remaining as CEO through further expansion.
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Feb 26, 2026 • 1h 30min
Taking a Single-City Acquisition Nationwide
Edward McDonnell, an engineer-turned-CEO who grew Botanical Designs from one Seattle branch to eight locations across five states. He discusses choosing a traditional search fund, buying and scaling an indoor-plant service, digitizing ops with CRM and EOS, expanding by acquisition and market tests, running remotely with local GMs, and exiting to private equity while staying on to lead further growth.
