Edward Bukstel
CEO of Geppetti (Giupedi/Gepetti) and former builder of one of the first networked electronic health records, applying data-driven approaches to legal client acquisition and AI-driven intake.
Best podcasts with Edward Bukstel
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Mar 30, 2026 • 45min
The Structure Sleuth: Edward Bukstel
Edward Bukstel, CEO of Geppetti and early EHR pioneer, brings a builder's instinct to legal client acquisition. He discusses how AI overviews and LLM referrals are stealing clicks from law firm sites. He explains data-driven shifts in traffic, geofencing hospitals for higher-value leads, and using AI to broaden access to legal help.
