Edith Harbaugh

Edith Harbaugh, co-founder and CEO of LaunchDarkly and former engineering leader, talks about the origins of feature management and the TripIt insight that sparked the company. She covers creating a new category, balancing product-led growth with enterprise sales, keeping a free tier, returning to lead the company, and positioning LaunchDarkly as runtime control for the AI era.

Learn directly from Edith Harbaugh, Co-founder and Executive Chair of LaunchDarkly, about the top 10 mistakes to avoid when scaling your SaaS company. Edith is an experienced startup executive and has firsthand insights into how to grow any SaaS business quickly and successfully. Don't miss this opportunity to get valuable guidance for scaling to 100 million in ARR! We'll cover how: *Everything is up & to the right if you zoom out Big changes every 6-18 months Revenue is it's own funding Hiring changes over time Value your time and get leverage A good Exec Recruiter is worth it Pricing - no right answer Creating category takes constant effort Refresh Values No playbook, just play pages Watch the video, including Q&A: https://youtu.be/5ccWUwinkJg ****** Shipping projects doesn't have to be a mess. Notion combines project management with your docs, knowledge base, and AI. So you can stop jumping between tools, and stop paying too much for them too. Get Notion Projects for free at Notion.com/SAASTR. Vention provides technology leaders with the top engineering talent they need to accelerate their roadmap, innovate faster and more efficiently, and ultimately catapult their operation to new heights. Vention developers sync with clients' in-house teams, helping them get to market 30 percent faster and saving them more than $600,000 on average. Looking for the edge to outpace your competition? Vention is your partner. Learn more at ventionteams.com. ***** Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8