Ed Birth
Head of Brand Marketing at Hiscox with an agency background, experienced in advertising and integrated marketing and focused on creative, trust-building brand strategy.
Best podcasts with Ed Birth
Ranked by the Snipd community
Jan 13, 2026 • 25min
Ep 15: Mail puts the fun in insurance with Ed Birth
Ed Birth, Head of Brand Marketing at Hiscox and former agency creative, talks about using humour and creativity to make insurance feel human. He explains how tactile direct mail builds trust, grabs attention and earns huge share of voice. Hear why a cheeky wine-stained letter worked, how timing and targeting boost impact, and why fun often outperforms fear in marketing.
