Ed Abis
CEO at Dizplai/Display and media strategist focused on helping sports organisations monetise attention and convert anonymous audiences into known fans through content and acquisition strategies.
Best podcasts with Ed Abis
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Feb 11, 2026 • 46min
The anonymous fan problem: Why sports don’t know their audiences
Joe Edwards, marketing director at Dizplai, and Ed Abis, CEO and media strategist at Dizplai, discuss the Anonymous Fan Index. They examine how most sports audiences remain unidentified. They explore the reach versus conversion problem, organizational silos that block acquisition, and how creators and challenger brands build monetizable communities.
