Eamonn Forde
Music journalist and author specialising in the business of music, offering industry perspective on how artists break through and the influence of streaming and algorithms.
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May 5, 2026 • 29min
Fake fans, fake buzz? How your favourite band got big
Eamonn Forde, music journalist and author who decodes the industry machine, and Shaad D'Souza, culture writer who tracks trends and controversies, dig into manufactured hype. They unpack how marketing firms create fake fan activity and the backlash that follows. They also explore modern PR tactics, streaming, playlists and how algorithms shape which bands break through.
