Duncan Smith

This week, AI expert Kerry Harrison and compliance guru Duncan Smith dive into the fascinating world of artificial intelligence for marketers. They break down the importance of effective prompting in AI and discuss potential risks like hallucinations. The duo emphasizes AI's role as a creative springboard rather than a replacement, while also addressing the need for human checks in workflows. They reveal the significance of transparency in AI use and share insights on how to maintain brand authenticity amidst automation challenges.