Duncan Ferguson
Strategy lead at Pilothouse specializing in building growth systems for DTC brands; focuses on customer journey, message sequencing, and repeatable creative to scale acquisition.
Best podcasts with Duncan Ferguson
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Mar 20, 2026 • 29min
Ep 595: Where Will Your Growth Come From This Year? The 5-Message Creative System for Scaling DTC Strategically
Duncan Ferguson, Strategy Lead at Pilothouse who builds growth systems for DTC brands, explains how to move beyond tactical testing to a repeatable growth engine. He outlines mapping customer journeys, sequencing 3–5 core messages, and using a five-message creative system. They cover aligning ads, landing pages, and email as coordinated touchpoints and diagnosing where real growth will come from.
Nov 21, 2025 • 42min
Ep 561: Unwinding the Tactical Spin Cycle: How Pilothouse Builds Strategy That Scales
Dave Steele, CEO of Pilothouse, shares insights on strategic frameworks for DTC brands, stressing the importance of diagnosing core challenges to escape the 'tactical spin cycle'. Duncan Ferguson, Strategy Lead, emphasizes the difference between tactical and strategic challenges, highlighting the need for unified messaging across channels. They discuss how to create effective 'how we win' statements that align teams and the significance of crafting a cohesive strategy to truly scale growth beyond temporary hacks.
