Duane Forrester

Duane Forrester, a former Microsoft/Bing product leader and SEO expert, shares his insights on Answer Engine Optimization (AEO) and the shifting landscape of digital discovery. He discusses the urgent need for new KPIs, revealing 12 crucial metrics for success in an AI-driven world. Duane highlights the obsolescence of traditional SEO practices and the critical importance of tracking AI visibility. With ChatGPT's rapid rise, he emphasizes the need for businesses to adapt or risk being left behind. Tune in for practical frameworks and tools to navigate this new terrain!