Drieke Leenknegt

Drieke Leenknegt, a global brand innovator with two decades at Nike, discusses her non-linear career journey and influential role in shaping sneaker culture. She shares the 'Five Fundamentals Behind Great Collaborations' emphasizing storytelling and cross-pollination. Drieke reflects on iconic partnerships with Virgil Abloh and Tom Sachs, highlighting the importance of mutual respect and creative intuition. She sees immense potential in women's sneakers and believes the sneaker culture's evolution is just beginning, urging creatives to embrace unique paths and fearless collaboration.