Drew Carton
Organizational scholar and author of the ASQ article on how NASA leaders enhanced meaningfulness of work; guest discussing his research on the 'I'm not mopping the floors, I'm putting a man on the moon' case study.
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Aug 19, 2025 • 50min
128: Meaningfulness of Work -- Andrew Carton (Part 2)
Drew Carton, organizational scholar who studied NASA’s 1960s moonshot, explains how leaders and workers turned routine tasks into a shared, tangible mission. He discusses crafting beneficiary-centered stories, the role of rhetoric and visibility, and limits like era, attention, and creativity trade-offs. Short methods and modern parallels rounds out the conversation.
