Dr Willemijn Vermeer

Dr. Willemijn Vermeer, a senior researcher in behavior change and sustainability, and Bregje Luyten, an applied psychology student, explore the complexities of sustainable eating. They highlight how fear-based health campaigns can drive change when paired with practical advice. Their research focuses on MBO students, revealing how social norms and habit influence food choices. The discussion includes the impact of cultural cuisines on plant-based eating and the potential for reduced meat consumption, especially in urban areas. Tune in for valuable insights into transforming our eating habits!