Dougie (Pilothouse)
Google/YouTube lead at Pilothouse and growth marketing expert who advises DTC brands on YouTube strategy, measurement, and campaign setup.
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Apr 17, 2026 • 29min
Ep 603: Why Most DTC Brands Fail on YouTube (And How to Fix It in 60 Days)
Dougie (Pilothouse), Google/YouTube lead and growth marketer for DTC brands. He explains why YouTube behaves like TV for awareness, why brands fail when they expect instant conversions, and the importance of creative and precise targeting. He covers measuring impact with cost per brand search, campaign guardrails, budgets and timelines, and creative rules like the five-second brand hook.
