Doug VandeVelde
Chief Growth Officer at WK Kellogg with decades of experience in cereal and brand marketing, leading growth strategy for legacy brands such as Raisin Bran and Frosted Flakes.
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Feb 11, 2026 • 26min
What Growth Actually Looks Like at a Legacy Brand with Doug VandeVelde, Chief Growth Officer at WK Kellogg | Ep. 391
Doug VandeVelde, Chief Growth Officer at WK Kellogg with decades in cereal and brand marketing, discusses why Raisin Bran showed up at the Super Bowl and how fiber became a cultural moment. Short takes cover choosing William Shatner, stretching a big ad into a year-long media plan, spotting early trend signals, and why transparency matters in modern marketing.
