Doug Usher
Partner at Forbes Tate Partners and co-founder of the analytics program at Columbia University, with decades of experience in opinion research, analytics, and political strategy.
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Mar 25, 2026 • 23min
Build, Don't Borrow: The New Audience Strategy in Politics
Doug Usher, Partner at Forbes Tate Partners and Columbia analytics co-founder, has decades in opinion research and political strategy. He explains building direct audiences on social platforms versus borrowing endorsements and ads. He explores how audience ownership reshapes post-election power, why moderates struggle in an algorithm-driven landscape, and which politicians are already playing the long game.
